Hi, I'm Nina Rossová — a photographer and communications specialist based in Malmö, Sweden, originally from Slovakia.

My journey with photography started when I was a teenager, documenting my everyday adventures (mostly connected to horse-riding) and the people around me. What began as curiosity quickly became a lifelong passion: a way to tell stories, preserve fleeting emotions, and capture the beauty in ordinary moments.

Over the years, I've carried my camera through many European cities, working at film festivals, documenting streets, and collaborating with creative communities. Those experiences shaped my style — a blend of natural, candid storytelling and vibrant, expressive imagery. Along the way, that same instinct for storytelling pulled me behind the scenes too: I've spent the past couple of years building brand voice, content strategy, and social media presence for organisations including an artisan bakery and a destination marketing office — growing channels from scratch, shooting the visuals behind campaigns and events, and shaping how these businesses are seen online.

Today, my focus is on organisations, businesses, events, and products: I create imagery that captures a brand's identity and tells its story honestly, whether that's a product shoot, a corporate event, or the everyday life of a business. I bring the same eye for story to copywriting, content planning, and brand communications, so clients get images and content that actually work together. I also take on portrait, couple, and family sessions, and my goal there is the same: to make people feel comfortable in front of the camera and to deliver photographs that feel timeless and true.

When I'm not behind the lens or planning content, you'll probably find me baking sourdough bread and buns, or at home cuddling with my two cats, Lolli & Pop. Photography and storytelling may be my craft, but connecting with people — and helping them or their brand be understood — is what truly inspires me.